HOME | ABOUT US
About Us
WELCOME TO
Roots Logistics
Just a motivated group of people trying to perfect an imperfect business model.
Logistics is complex
Anyone who has spent a bit of time in the industry knows this and yet this is exactly what excites us about it. No two days are the same and they each bring with them a wide range of challenges. However, as veterans in this industry we are approaching the complexity with a complex game plan and simple, can do, solutions driven attitude.
We believe that our state of the art technology, experienced reliable, partner carriers, growing list of shipping partners and white glove partner treatment paired with our team; the top talent in the industry, is a recipe for success.
We certainly will tweak the recipe a bit along the way to make it better, as all great chefs do but in the meantime we feel pretty confident you’ll love what and how we serve.
HOW WE STARTED
OUR STORY
Founded by request.
Driven by the need to solve a common industry problem.
The Founder of Roots Logistics didn’t intend to start a premier logistics company serving shipping clients across the country, in fact, it happened quite by accident.
Jersson Velasquez, a former over the road truck driver who successfully transitioned into growing a thriving trucking company himself noticed a common issue his shipping clients were having — they couldn’t find reliable carriers whom they could trust with their freight on a consistent basis. Though he had a growing fleet in the trucking company with dozens of trucks and great drivers he couldn’t satisfy 100% of the demand from his clients.
On the other side of the coin, he had built relationships with dozens of carriers over his nearly two decades in the business. Some of these carriers he had mentored from the beginning of their trucking careers, others he had worked with personally. Regardless, they were all reliable and hardworking trucking companies who were having a hard time keeping their trucks moving on the open road on a consistent basis.
As time passed and he noticed both his shipping partners and carrier peers growing more frustrated by the day it dawned upon him that he had the solution all along.
He was in the rare position as a former truck driver to know exactly what was important to drivers. He knew it was an often misunderstood profession particularly by those who had never sat in the driver’s seat so he set out to build a logistics company that gave truck driver’s the respect they deserved.
In addition, thanks to his many years having relationships with national and international shipping companies large and small he knew their expectations, what their main challenges were and how to solve them.
Having subpar experiences with logistics companies himself he decided to grow a logistics company with fundamental principles that would solve problems for everyone and in turn make it a win-win for all involved. Thus Roots Logistics was founded. Built on the foundation that logistics at its core only works because its an industry about relationships and moving freight is simply how we transact those relationships.
We hope having a healthy thriving relationship with you, whomever you may be, is one we could one day get to establish and continue to grow for years to come.
Where is Roots Logistics located?
We currently have two offices. Our main office is located in Chicago's North Shore suburb of Winnetka just 15 miles north of downtown Chicago. Our second office is located in Miami, FL.
Know Where Your Freight is at All Times
Technology is moving fast and it is difficult to predict what innovations will become commonplace in our field in the next five years but whatever it is we plan on keeping up with it and leading the pack. For now you can rest assured knowing where your freight is at all times thanks to our GPS technology, automated email updates and Track and Trace team following up with our partner carriers on the road. In addition, the majority of our carriers also have safety features such as electronic tablets and in cabin dash cams.
The Roots Logistics C.O.R.E principles
-
Care as if your Grandma was on the phone. We aim to treat all our partners as family and this is a good reminder for us.
-
Outstanding in everything we do. We know our partners will have their own expectations for us but we need to raise our own standards with ourselves. It begins with our attitude and our approach.
-
Reliability in everything, especially our communication. Everyone is quick to deliver the good news but most lag to deliver the bad. No matter what we want you to be able to count on us as we keep our operations moving and improving 24/7 - 365.
-
Exhaust all options available even if not obvious. We avoid saying no as much as possible. If there is a way, we fill find it. We are in the trenches solving problems and helping our partners. We are solutions driven.
WHY CHOOSE US
We Are 24/7 Support
Whether you are a shipper or carrier we are one phone call or email away waiting to guide and assist. We pride ourselves in having local live telephone support to aid our carriers on the road with any challenge they might be facing or to field any list minute change in plans that our shipping partners might be requesting. We are in the business of solving problems, so that's what we will do.
Always On Time
Alright, let's be completely transparent. The team at Roots have been in the logistics industry for nearly two decades and no matter how much you try and prepare, being 100% on time, every time has proven to be an impossibility so far. It's an imperfect art we constantly are striving to perfect. Regardless though, punctuality is one of our top priorities and we accomplish this over 95% of the time through proper planning and foresight.
We Deliver Across the U. S.
We partner with premier carriers who haul across the 48 contiguous United States and likewise with Shippers who need their precious freight delivered across the counntry. Carriers, Shippers, consumers - everybody wins. It's just a small part of how we keep America movin'.
Experienced & Skilled Drivers
Part of our carrier vetting process ensures that we are working with the best and highest rated safety carriers available. Truck Driving can be a very rewarding and exciting profession but it is also a challenging one that requires focus, skill, responsibility, and experience. Those are the drivers we want hauling your freight.